Hey, I’m Kyle. I specialize in creating cross-channel marketing campaigns that drive revenue and build brand awareness. I leverage my MBA and bachelor’s degree in Film and Media Arts to develop marketing initiatives that are creative, scalable, and data-driven. I believe creativity flourishes when it’s backed by strategic insights and proven methodology. I’m here to turn your marketing funnel into a revenue cannon — ready to fire on all cylinders.
I create multi-channel campaigns that meet potential customers where they are and drive them to buying behavior.
From binary to buy-now, I squeeze all I can from the digital landscape through CPC and paid search, catching the right people and herding them to beautifully crafted landing pages that convert them to customers.
No brand story is immune to the numbers. A/B testing, creative trials, and building segmentation projections are all a core part of what I do.
Whether from my own hands or coordinating with a vendor, I craft compelling content that engages audiences and connects them to the brand.
CroppMetcalfe, a skilled trades company based in the Washington, D.C., area, introduced a new video drain inspection service but struggled to generate demand. I created a simple motion graphic explaining how the service worked and ran a digital campaign across the Google Display Network, YouTube, and Meta, as well as developed an SEO-optimized landing page, which increased adoption by 23% within three months.
When All Points Broadband expanded into Augusta County, Virginia, adoption of high-speed internet was low, and the local community showed little enthusiasm for our products. I visited the market in person and held extensive meetings with the door-to-door sales team to gain a deeper understanding of the audience. I quickly discovered that the region valued tradition and that its economy was heavily dependent on agriculture. Recognizing this, I shifted our typical marketing approach and developed a campaign that emphasized how our internet service could enhance daily life without disrupting their way of living. This refined message, paired with new creative assets, boosted market penetration from 15% to over 30% in just three months.
I led the redesign of the All Points Broadband website in collaboration with web developers and a creative agency, resulting in significant increases in average session duration, organic traffic, and paid search performance. I proactively developed foundational skills in HTML, CSS, and JavaScript to efficiently implement updates and maintain site performance. I've compounded these skills to be more effective in the digital landscape. This portfolio website was designed and built independently from the ground up (without templates or WordPress).